Official Press Release Aug 2021
Specialty Coffee Roaster Tiki Tonga have been appointed as the Official Coffee Partner of the Tour of Britain and Women’s Tour, Britain’s leading pro-cycling events.
Cycling and coffee literally go ‘cup in hand’ and Tiki Tonga Coffee specialises in producing the best coffee for active people. A mixture of performance and social blends, expertly crafted, it aims to be the fuel for all athlete’s superpowers, ‘packing the winning punch’ right there.
Tiki Tonga’s specific aim is to utilise the benefits of caffeine for active sportspeople. With the numerous trends and fads in dietary advice, one thing we do know, is coffee is completely natural, no additives, free from the preservatives and sugary contents of most energy drinks.
Coffee is well known for its health benefits, for instance, did you know that a 75mg serving of caffeine is associated with increased attention and alertness? This equates to just one cup of Tiki Tonga coffee.
Brad Barritt, co-founder of Tiki Tonga Coffee said “we are delighted to be taking Tiki Tonga on tour again, visiting some of the most interesting places the length and breadth of the UK, giving us the opportunity to meet some of our customers face to face after such a challenging year, and also to find new faces to meet and greet. We look forward to some great rides, plus coffee & conversation long the way”.
Miles Rose, Commercial Director at SweetSpot added “We are delighted at SweetSpot to welcome Tiki Tonga as the official coffee partner to the Tour of Britain and the Women’s Tour. Coffee and cycling go hand in hand, they were founded by athletes to not only enjoy coffee, but enjoy bringing people together. I love their range of coffees for all occasions, and trust our cycling community will enjoy the benefits either at our events or by some special promotions we will develop together”
Tiki Tonga will be available for hospitality guests at both prestigious events in 2021, while also engaging with fans at the Tour of Britain and Women’s Tour stage finishes, where they will have a retail presence in the Tour Village.
To celebrate the partnership, Tiki Tonga are giving away a 3 month specialty coffee subscription*, delivering fresh roasted coffee to your door. Just enter the free prize draw online Enter Here .
TIKI TONGA ETHICAL MISSION STATEMENT
At Tiki Tonga we are fully committed to bring you an unrivalled consistency of flavour from each of our blended and single origin coffees.
Our sourcing strategy for all Tiki Tonga coffees, is rooted in long term - in some instances decades long, relationships with cooperatives in coffee growing regions worldwide. The end result, bringing you our customer a delicious and consistent flavour profile that we hope you love and find your favourites. You can be safe in the knowledge that every single Tiki Tonga coffee is 100% fully traceable, through sustained supportive relationships with our coffee farmers and cooperatives.
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TOUR OF BRITAIN NEWS
This year’s Tour of Britain (Sunday 5 – Sunday 12 September) will take over 100 of the world’s best riders from Cornwall to Aberdeen. Both Wales and Scotland will host two stages of the event, while 11 of the start and finish venues – Penzance, Bodmin, Sherford, Llandeilo, National Botanic Garden of Wales, Aberaeron, Alderley Park, Warrington, Hawick, Stonehaven and Aberdeen – are new to the event.
Rescheduled for October (Monday 4 – 9 October) owing to the COVID-19 pandemic, the seventh edition of the Women’s Tour will feature the race’s first-ever individual time trial, to be held in Atherstone, Warwickshire. The race, which forms a part of the prestigious UCI Women’s World Tour, will also visit Oxfordshire and Walsall, before concluding in Felixstowe, Suffolk after three stages in the East of England. With cycling enjoying a boom in the UK, and hundreds of thousands of new and returning cyclists taking to two wheels, there are a range of sponsorship opportunities available with the Tour of Britain and Women’s Tour. Packages range from title partnerships of the events to sponsorship of the prestigious points and sprints jerseys. For more information visit sweetspotgroup.co.uk/sponsorship-opportunities/
*One winner per month to win a three month coffee subscription, see terms and conditions upon sign up and also below.
Entries accepted through the link in this press release to the Tiki Tonga competition sign up page only, all qualifying entries will be placed into a random draw where one lucky winner will be chosen and announced within 48 hours of the competition closing. UK Residents only, age restrictions apply." Winner will be notified on the second day of September, October & November for each separate draw. Separate entry required for each month. The winner will receive a subscription, each month for six consecutive months starting September / October & November 2021 - x3 227g bags in beans or ground, or equivalent in capsules of choice.